About us

Modes Stockholm is a brand with a contemporary, feminine and cool feel. With clothes that’ll look as good in the office as on an evening out. All in unique and luxurious materials. Our small series for each style and closeness to manufacturing makes each style unique and allows you to show your personality in a cool and fresh way.
The brand was started in 2010 by Pia Imbro and Johanna Wullimann, who each have several years of experience from the fashion industry. The lack of a brand that you can wear from morning to evening, put in your wardrobe and take out few years later and still feel fresh, was what inspired the start of Modes Stockholm.
It’s the brand for the modern woman who wants to create her own style. Just adding high heels or accessories to your outfit in the evening will make your look brand new. A modern style that is your own style but always in a cool, classic way. When wearing Modes Stockholm´s outfits you will show your personal femininity in a nice Scandinavian cool way.
We are growing each year and have around 60 retailers mostly in Sweden but also in the US.



We are based in Stockholm Fashion District
Modes Stockholm / ROCKON AB
Stockholm Showrooms 908
Augustendalsvägen 5B
131 52 Nacka Strand
Legal address:
ROCKON AB, Lövåsen 8, 139 40 Värmdö, Sweden
Modes Stockholm / ROCKON AB Org. No. 556811-2550